Move over peanuts and Cracker Jack—this summer, dogs are the real MVPs of the ballpark. Mars, Inc., the pet-loving powerhouse behind brands like Pedigree, CESAR®, and Nutro, is turning stadiums across the country into paw-some playgrounds with a Summer of Dog-Friendly Sporting Events that’s got tails wagging coast to coast.
In other words, if you’ve ever dreamed of enjoying America’s favorite pastimes with your furry best friend by your side (and we know you have), this is your moment.
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Game Day Just Got Way Furrier
Through partnerships with MLB, MLS, and MiLB teams, Mars is creating epic experiences where the fans in the stands are just as likely to bark as they are to cheer. The initiative is part of the company’s “Pet-Friendly Sports” platform, designed to bring more dogs into the action—literally.
We’re not talking about a sad little “dog day” off in the corner somewhere. These are full-blown, tail-wagging, fetch-playing, treat-munching events that put dogs front and center. Expect pet-friendly zones, water and cooling stations, photo ops, goody bags stuffed with Mars pet products, and even the chance to meet adoptable dogs from local shelters.
And yes, your pup might even get a chance to trot across the field in a halftime parade. Talk about living the dream.
Why Mars Is Going All In on Canine Cheerleaders
While most of us are just in it for the hot dogs (both kinds, honestly), Mars has a bigger mission: to make the world a better place for pets. According to Ikdeep Singh, Global President of Mars Pet Nutrition, it’s all about supporting a future where more places—including sports stadiums—welcome our dogs with open paws.
“Increasing pet-friendly spaces is a key part of our purpose,” Singh explained in the press release. “We know that pets make our lives better—and we want to return the favor by making their lives better, too.”
Considering nearly 90 million U.S. households now have a pet, it makes sense to bring them along for life’s biggest moments, including cheering for your favorite team. After all, if your dog can help you through heartbreak, they can definitely handle a disappointing ninth inning.
Where Can You Join the Fun?
Mars has already teamed up with several Major and Minor League teams this season, including the New York Mets and Kansas City Royals. They’ve also joined forces with the MLS’s Inter Miami CF to host their first-ever Bark at the Pitch event. (Yes, David Beckham’s team just got even more adorable.)
More events are expected to roll out throughout the summer. If you live near a stadium, keep an eye on your local team’s calendar and Mars Petcare’s social channels for updates. These events are wildly popular and tend to sell out quickly, so don’t wait too long to grab those tickets (for you and your pooch).
Hot Tip: Many of the events include a portion of proceeds going to animal shelters or pet wellness initiatives, so not only are you having fun—you’re doing good, too!
Don’t Forget: Sports Arenas Can Be Overwhelming for Some Pups
Before packing up your dog for the big game, be honest about whether your pup will enjoy it. Stadiums can be loud, crowded, and overwhelming, even for the most outgoing dog. If your buddy is more of a couch coach than a field fan, there’s no shame in staying home with snacks and the remote.
Hot Tip: If you do go, bring a cooling mat, portable water bowl, and some calming treats (just in case). And make sure your dog is well-socialized and up to date on vaccinations. Many of these events will require proof of shots.
From Dog Days to Game Days
Mars isn’t just making waves this summer—they’re making history. This initiative is one of the largest coordinated efforts to bring pets into mainstream public life in a meaningful way. It’s a perfect blend of community fun, brand awareness, and real impact, showing how major companies can lead the way in building a more pet-inclusive world.
Whether you’re a lifelong sports fanatic or just looking for a fun way to bond with your dog outside the backyard, these events are a home run.
So, grab your glove, leash up your pup, and get ready to root, root, root for the home team—with your best friend wagging beside you.
For more information, please visit www.mars.com. Join us on Facebook, Instagram, LinkedIn and YouTube.